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Category : The Biz Blog

Why I am now considering myself a “web hobbyist”

It’s Saturday evening, and here I am sitting in my office, “working”. It’s scenarios like this that have led to my latest “aha!” — I don’t really consider myself a web designer – I consider myself a web hobbyist. I have read so many sales pitches for ‘how to turn your hobby into a business’ [...]

New Series #1 — The Web Geek Encyclopedia

I know deep down I’ve known this for years, but recently it’s been in my face more and more so I figured it was high time I embraced this truth: I am a web geek… and we are a special breed. That said, I do feel it a duty of mine to help my clients [...]

Are URL Shorteners getting you blacklisted?

URL shorteners are the new cool kid thing to do when sending out promotional links. (See: tinyurl.com, budurl.com, et al) They are a super awesome way to get easy links to pages that may have super-long permalinks or hard-to-remember URLs. Bad side of this is that the bad guys, the hackers, the virus-spreader-jerks have figured [...]

Plan. Create. Evaluate.

My approach to a website design (or REdesign, as the case may be) is threefold. Plan. Create. Evaluate. Those are three key pieces to a website that sometimes gets overlooked, or set aside. I think one of the reasons this happens is because people assume (or in the past have been conditioned to believe) that [...]

Your testimonials and the new FTC rules

Since the FTC announced the new disclosure guidelines this month, there has been a buzz throughout the blogging community… some crying foul, some saying “about time!”, and others just plain confused. While the new ruling [for the most part] affects bloggers who are reviewing or endorsing products, the FTC rules do not target them specifically, [...]

Do you struggle with your enewsletter?

Back in August, I started a side-project to review email service providers (ESP). I had no idea what I was getting myself into. As a tech nerd, most of the ESP’s out there seemed pretty similar. But with the onslaught of client complaints about their respective ESP’s I had to take a step back from [...]

Shiny Object Syndrome

Lately, things have not been running so smoothly for your favorite designer (I AM your favorite, right?). Between the Technology Bermuda Triangle that my office seems to be in and the onslaught of family illness, sewer backups, and general “oh, crap!” moments, staying ahead at work seemed to be impossible. Yours truly suffers from the [...]

Do You Really Need a Coach?

I work with a lot of Coaches – on the “I’m their web designer” end of things. People have asked me what these clients of mine sell, so I’ve tried to best explain what it is a Coach does and what they are selling and many folks not in “the biz” don’t quite understand the [...]

Email Service Providers – What to Look For

This month (and next) we are concentrating on the world of email marketing. I have spent some time investigating email service providers (ESP) and reviewing them. As you shop around for an ESP (or a new one) there are a number of important things you need to consider. I’m going to touch on a few [...]

You Have a Website … Now What?

Many business owners get that first big website (or sales page, or opt-in page), spending *months* working on writing the copy, getting their logo done, finalizing the website design, and all of the other busy work involved in the launching of a new site. Then it’s launched, and it’s like, well, now what? Cause I’m [...]